Chief Marketing Officer at Ceton Corporation
December 2008 - Present | Kirkland, WA
Responsible for all aspects of marketing, including developing and managing the execution of the launch strategy for the company's first product lines. Assist in developing and driving business strategy as well as OEM, service provider and other partner integration activities. Started as a marketing strategy consultant when Ceton was only 6 employees, evolving to part-time CMO and ultimately full-time CMO as the business and marketing needs expanded.
Chief Marketing Officer at Zecco Holdings, Inc.
May 2010 - July 2011 | San Francisco, CA
Zecco (now TradeKing) is a leading online investing service that offers access to low-cost stock, options and foreign exchange trading.
Led the team responsible for all marketing activities across the brokerage and Forex businesses, including marketing and business strategy and managing the teams responsible for branding, positioning, PR, SEO/SEM, display advertising, affiliate marketing and social media marketing.
Launched first stock quote and trading platform on Facebook. Launched first Twitter advertising campaigns in the financial services industry. Managed communications strategy around a major strategy change as well as product launches. Participated in M&A activities. Consistently grew customer base size and quality.
Sabbatical: Private Pilot Training and certification at Galvin Flying Services
October 2007 - 2008 | Seattle, WA
Took a sabbatical from the corporate world for a few months to pursue a long-time passion -- getting my pilot's license. Successfully received my certification for private pilot, single-engine land airplanes and learned to fly in and around Seattle's Class B airspace, one of the most beautiful places to fly in the US.
Director, Worldwide Marketing at Microsoft TV
October 1999 - October 2007
The Microsoft TV division develops and markets award-winning software platforms for pay-TV service providers (IPTV, cable, and satellite). Customers include AT&T, BT, Comcast, Deutsche Telekom, SingTel, Telmex, Verizon and others. Partners include Alcatel-Lucent, Cisco, Motorola, Philips, Tandberg, Thomson and others.
⢠Created, built and lead team responsible for strategy development and execution of outbound marketing activities for Microsoft TV globally.
⢠Led domestic and global launch activities for 8 major product versions across 5 product lines.
⢠Led development and worldwide launch of new product family name and ingredient brand.
⢠Secured and promoted major customer wins in 20 countries on 4 continents. Led development of co-marketing plans and activities with more than 20 industry partners globally.
⢠Secured numerous prestigious industry awards including International Engineering Consortium InfoVision Award, Stratecast Award for Superior Software Business Strategy and others.
⢠Secured more than 85 executive speaker placements annually. Drove multiple high-profile executive engagements with Microsoftâs Chairman, CEO, President and other senior executives.
⢠Generated more than 1,200 original articles or broadcast hits annually, led turnaround in global perception.
⢠Led participation at 15-20 events annually, from the worldâs largest tradeshows to smaller customer events.
⢠Executed product and branding ad campaigns in U.S., Europe, and Asia reaching 86% of target market.
⢠Primary spokesperson for the division globally; experienced dealing with broadcast, radio and print media; experienced dealing with consumer, entertainment, business, investment and technology/trade reporters and analysts.
⢠Frequent public speaker at events and conferences in the U.S., Europe and Asia.
Group Product Manager at Microsoft MSN
April 1995 - October 1999
⢠Led the development and execution of all marketing strategies and plans for the MSN Money personal finance service. Grew site traffic 147%. Exceeded all marketing goals. Secured significant PR wins, reviews and coverage, including the prestigious âBest Investment Web Siteâ by Barronâs for third consecutive year.
⢠Developed and executed the marketing strategies and plans for the communication, community, and small business services of MSN.
⢠Named, branded and launched first versions of MSN Messenger and MSN Communities (now MSN Spaces).
⢠Led, developed, and managed all launch and marketing activities for more than 45 original âweb showsâ (entertainment-oriented web properties), individually and as a whole. Developed co-marketing programs with third party partners such as Paramount and Disney.
⢠Researched and defined new online/Internet products targeted at corporate users, business professionals and specific vertical markets. Developed marketing plans and programs for the products.
Corporate Account Executive at Microsoft
October 1991 - April 1995
⢠Managed all aspects of Microsoftâs relationships with the large New York City banks.
⢠Generated annual product revenues in excess of $7 million, increased revenues more than 300%.
⢠Negotiated several multi-million-dollar enterprise license agreements (among this first in the company's history), including multiple global standardizations on Microsoft solutions across more than 30,000 desktops per account.
⢠Awarded Corporate Account Executive of the Year.
Marketing, strategy, personal technology, entertainment, digital media, entrepreneurship, finance and investing, international business, travel, aviation, skiing, SCUBA
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